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Media Used in Posts
The content used in social media posts includes one element of media along with text to support it. The three categories of media include: Photos, Videos, and Link Previews (Articles and Website Links). Each piece of media is accompanied by text that describes the media being used in the post. When relevant, the text will include a link that directs followers to either the client’s (doctor’s) website or the article that is being used.
Photos: Photos used in social media plans can be broken down into two categories: high-resolution stock photos from shutterstock.com and, if preferred, original office photos can be included in the social media plan to take the place of stock imagery. Such images can be sent via e-mail with a preferred caption or pulled from the client’s (doctor’s) website at their request. If no caption is provided, discretion will be used to create one that best fits the media provided.
Videos (optional): Videos are another option for media to be included in social media plans. Videos can be sent via e-mail in either .MP4, .mov, or YouTube link format. Said videos should be sent via e-mail with a preferred caption. If no caption is provided, discretion will be used to create one that best fits the media provided. If additional video editing is requested, it can be done so at an hourly rate of $35/hr.
Link Previews: Link previews are included on Facebook & Twitter when links to websites are used as social media posts. Links can include dentistry articles which are pulled from reputable online publications and cover a variety of subjects relating to oral health. Or, if preferred, office website links that are specific to the client (doctor) can be used in the place of articles. In both cases, links for these posts will be pulled from the page that the post links back to.
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